CLIENT STORY | BREWWELL
Website for a brewery and yoga studio
It was very exciting to work with brewwell, a fresh take on a brewery cum wellness center in Asheville. Through their space, founders Josh and Shannon wanted to bridge the gap between the beer and wellness communities, offering a space that provides learning opportunities and encourages exploration for everyone.
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Brand Values
Community
Curiosity
Growth
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Website Goals
Offer a hub of information for investors
Build the hype for community members
Build an email list of interested future customers, employees, and collaborators
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Website Mood
Clean, fresh, simple, & modern
Welcoming & approachable
Quality while accessible
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Design Direction
A custom website where brewing and wellness intersect
Through the website design, we blended traditional brewing with wellness for a look that is friendly, inviting, and high quality. Coming into the project, brewwell already had a logo and brand guidelines, which I referenced to create new icons, illustrations, and patterns throughout the website. The site provides information for investors and invites the community to share feedback.
brewwell’s website copy was provided by Courtney Kelly.
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“We wanted a professional way to share information with potential investors and partners, a place to connect with potential service partners, and a space to gather names of people interested in becoming future customers. We also wanted it to be easily convertible to a standard website once we were up and running.
Alyssa was so approachable and seemed genuinely interested in what we were doing and helping us achieve our goals. She was also able to make recommendations of others who could help us and explained how she could work directly with them to make our lives easier.
I was blown away by how much time Alyssa took in getting to know us and our business. She was so engaged. She took all of our conversations and distilled them down into key goals, summarized perfectly how we wanted to present ourselves, and converted those ideas beautifully into graphics and a webspace. She was communicative, timely, and did what she said she would do, and provided guidance and resources along the way to help us fulfill our tasks.
It is a huge relief to know that we have a beautiful website ready. [We would recommend Alyssa to] anyone wanting to capture their business in graphical form (logo, brand, website, etc.) with support from someone who will work diligently to understand and express the essence and vision of that business beautifully and authentically.”