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For ambitious self-employed designers:

nail your process, wow your clients, & grow your biz with confidence

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I’m Alyssa, a brand & web designer with a passion for helping other brand & web designers thrive.

When I first started my business, I had no idea what I was doing.

I didn’t view “freelancing” as owning a business, and I didn’t realize how much power I had to create a career for myself that I loved and that made a positive impact on my clients’ lives, too.

I made a lot of mistakes and learned a lot of lessons along the way. Here, I'm sharing what I’ve learned so that you, too, can build a sustainable and fulfilling business, work on projects you’re passionate about, and have happy clients every time.

Build your sustainable & fulfilling design business and nail your projects every time.

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Shop

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If you’ve ever felt lost on navigating tricky client communications, now you can have a collection of email scripts right at your fingertips!

If you’re anything like me, you really care about saying the right thing and making sure your emails are perceived the right way.

This guide includes

  • Templates for 22 sticky client situations — helping you respond professionally, keep projects on track, and get the answers you need to run a stress-free design business

  • Conditional edits — variations of certain templates, because not every situation is exactly the same

  • Preventative tips — contract clauses to add and policies to adapt to prevent situations from getting to the sticky point

  • Tips for getting into the best mindset to reply and lead projects with confidence

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Free Stuff

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Kick-Off MEETING QUESTIONNAIRE

Ready to be super prepared for your client Discovery meetings? This guide includes every question to ask at the beginning of a branding project to help you feel confident going in and well-equipped for the design process after.


How to Price Your Design Services

An actually-helpful workbook that walks through how to price your work in a way that’s both profitable and fulfilling for you.

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Up-Leveling Your Client-Facing Design Process

Want to provide an experience your clients' can’t stop talking about to everyone they know? Want to get rave reviews, repeat work, and raise your prices? Grab this guide to easy ways to provide premium service without doing a mountain more work for every project.


COLD EMAILING TEMPLATE AND GUIDE

Cold emailing isn’t all bad. Emma of Salt Social Co and I put together this guide for how to write authentic cold messages that grab attention, build relationships, and help your business grow.

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Learning

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On YouTube:

Catch my Squarespace Circle Day Talk:

On the Blog:

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My Trusted Tools

I use each of these platforms personally, and recommend them to make running your business seamless!

*Those marked with an asterisk indicate an affiliate link.

The Contract Shop*

Lawyer-written contracts, and terms & conditions and privacy policies for your website

Standout Squarespace*

Squarespace web design and coding course

Adobe Creative Suite*

Design software

Asana

For task management

Toggl

For time tracking

Eversign

For sending binding contracts

Loom

For screen recordings

Wave

For invoicing and bookkeeping

Acuity / Squarespace Scheduling

For booking calls and meetings

MileIQ

For mileage tracking

MailerLite*

For email newsletters

iWantMyName

For custom domains

Gsuite

For a professional email address, and for sharing content with clients

Squarespace

For building websites

Pantone Connect

For using the standardized Pantone color swatches in Adobe design programs

Notion

For organizing information and resources

Moo*

For printing business cards and paper products

noissue

For sustainable mailers and packaging

Spotify

For good tunes 🙂

Focal Point Coworking

For coworking and conference rooms in Asheville, NC