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For ambitious self-employed designers:
nail your process, wow your clients, & grow your biz with confidence
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I’m Alyssa, a brand & web designer with a passion for helping other brand & web designers thrive.
When I first started my business, I had no idea what I was doing.
I didn’t view “freelancing” as owning a business, and I didn’t realize how much power I had to create a career for myself that I loved and that made a positive impact on my clients’ lives, too.
I made a lot of mistakes and learned a lot of lessons along the way. Here, I'm sharing what I’ve learned so that you, too, can build a sustainable and fulfilling business, work on projects you’re passionate about, and have happy clients every time.
Build your sustainable & fulfilling design business and nail your projects every time.
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Shop
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If you’ve ever felt lost on navigating tricky client communications, now you can have a collection of email scripts right at your fingertips!
If you’re anything like me, you really care about saying the right thing and making sure your emails are perceived the right way.
This guide includes
Templates for 22 sticky client situations — helping you respond professionally, keep projects on track, and get the answers you need to run a stress-free design business
Conditional edits — variations of certain templates, because not every situation is exactly the same
Preventative tips — contract clauses to add and policies to adapt to prevent situations from getting to the sticky point
Tips for getting into the best mindset to reply and lead projects with confidence
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Free Stuff
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Kick-Off MEETING QUESTIONNAIRE
Ready to be super prepared for your client Discovery meetings? This guide includes every question to ask at the beginning of a branding project to help you feel confident going in and well-equipped for the design process after.
How to Price Your Design Services
An actually-helpful workbook that walks through how to price your work in a way that’s both profitable and fulfilling for you.
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Up-Leveling Your Client-Facing Design Process
Want to provide an experience your clients' can’t stop talking about to everyone they know? Want to get rave reviews, repeat work, and raise your prices? Grab this guide to easy ways to provide premium service without doing a mountain more work for every project.
COLD EMAILING TEMPLATE AND GUIDE
Cold emailing isn’t all bad. Emma of Salt Social Co and I put together this guide for how to write authentic cold messages that grab attention, build relationships, and help your business grow.
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Learning
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On YouTube:
Catch my Squarespace Circle Day Talk:
On the Blog:
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My Trusted Tools
I use each of these platforms personally, and recommend them to make running your business seamless!
*Those marked with an asterisk indicate an affiliate link.
The Contract Shop*
Lawyer-written contracts, and terms & conditions and privacy policies for your website
Standout Squarespace*
Squarespace web design and coding course
Adobe Creative Suite*
Design software
Asana
For task management
Toggl
For time tracking
Eversign
For sending binding contracts
Loom
For screen recordings
Wave
For invoicing and bookkeeping
Acuity / Squarespace Scheduling
For booking calls and meetings
MileIQ
For mileage tracking
MailerLite*
For email newsletters
iWantMyName
For custom domains
Gsuite
For a professional email address, and for sharing content with clients
Squarespace
For building websites
Pantone Connect
For using the standardized Pantone color swatches in Adobe design programs
Notion
For organizing information and resources
Moo*
For printing business cards and paper products
noissue
For sustainable mailers and packaging
Spotify
For good tunes 🙂
Focal Point Coworking
For coworking and conference rooms in Asheville, NC
Common tricky design client situations, how to steer them back on track, and how to prevent them altogether.