Website Design Packages
Because your business is bolder than a template.
What if your website was your favorite place to be? That’s what it should feel like — for both you and your customers & clients.
We’ll build your website in Squarespace, a modern, design-focused platform. It allows for a high level of customization while remaining easy for you to use and update.
The Signature Package: Custom Website Design & Branding
Get noticed for all the right reasons with the ultimate strategy-first branding + website design experience.
Together, we’ll dig deep into what you stand for and the impact you want to make so that every aspect of your new branding and website feels authentic, aligned, and helps you work towards your goals. Not only will you finally have designs you love, they will attract and connect with an audience who loves them, too.
What’s included:
Since all businesses are different, we’ll discuss your goals and needs on your free consultation call, and I’ll curate a strategic package and quote specifically for you.
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Initial Strategy meeting that helps you gain a deeper understanding of who your business is, and sets the foundation for your designs
Branding:
Logo suite (several variations of your logo for different use cases, such as vertical, horizontal, and round formats)
Expertly-selected brand colors and fonts
Brand guidelines
Social media profile image
Squarespace website design:
Comprehensive Copywriting Guide
Fully functional, highly customized Squarespace website
Video tutorials walking through how to update your site yourself
20% off your first year of Squarespace membership
Discounted domain name through Squarespace (new and select domains only)
Basic SEO setup (full SEO services recommended if your rankings are important)
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Branding add-ons:
Custom pattern design
Custom icon sets and illustrations
Social media profile banners
Social media post templates
Business card layout
Marketing collateral (packaging, labels, brochures, rack cards, menus, hang tags, signage, mailers, stickers, you name it!)
Website add-ons:
Online store
Blog setup
Acuity Scheduling for booking
Event calendar
Website “coming soon” page
Portfolio/case studies setup
Squarespace Member Areas
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Starting at $10,000.00
Timeline: 11-16 weeks (depending on project details)
The Signature Package is for you if:
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You want to stand apart from the crowd with design that accurately reflects your business
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You’re tired of piecing it all together yourself; you’re ready to make this investment with an expert
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You want to work with a design partner who really “gets” you and can become a trusted partner for your brand
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Your existing branding and website don’t feel cohesive, or you feel like you’ve outgrown them
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You want to attract your ideal audience with ease (and turn them into customers and clients!)
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You’re passionate about what you do and want to feel that same confidence when it comes to your visuals
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Services Site
For service-based businesses that need a place to book appointments or workshops, showcase your offerings or work, or shout out your upcoming events. We’ll strategically build a website that gives your visitors a seamless experience and helps you achieve your biggest business goals.
What’s included:
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Initial Strategy meeting that helps you gain a deeper understanding of who your business is, and sets the foundation for your designs
Comprehensive Copywriting Guide
Up to 10 pages
Setup for one of the following:
Acuity Scheduling for booking
or Squarespace Member Areas for membership subscriptions
or an event calendar
Video tutorials walking through how to update your site yourself
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starts at $5,000.00
Timeline: 7-9 weeks (depending on website size)
E-Commerce Site
Ready for a memorable website that earns you compliments, delights customers, and generates sales?
This package is for product-based small businesses that are beyond the stage of selling through DMs or sharing your profits with Etsy. We’ll give your customers a flawless shopping experience with a website design that’s far from generic.
What’s included:
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Initial Strategy meeting that helps you gain a deeper understanding of who your business is, and sets the foundation for your designs
Comprehensive Copywriting Guide
Up to 10 pages
Setup for a Squarespace eCommerce store with up to 12 products set up (more may be added on)
Video tutorials walking through how to update your site yourself
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starts at $6,000.00
Timeline: 7-9 weeks (depending on website size)
Budget-Friendly Branding & Website Design Package
For when you’ve got your eye on high-quality design, but aren’t yet ready to invest in custom services. Get a logo and a one-page website that align with your business — without breaking the bank.
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All Website Design packages include:
Initial Strategy meeting (we’ll talk in-depth about your values, goals, audience, design preferences, and more, and you’ll gain a deeper understanding of who your business is)
Site strategy and planning (we’ll nail down a map of your website pages, structure, and design direction before beginning design)
Assistance purchasing, connecting, or transferring your domain
Basic SEO setup (full SEO services recommended if your rankings are important)
20% off your first year of Squarespace membership (with an annual plan only)
A discounted domain for your first year (if purchased new through Squarespace; some restrictions apply)
Comprehensive Copywriting Guide (unless you’re working with a copywriter, you’ll receive my comprehensive guidebook with thorough prompts for writing your website copy)
Custom video tutorials walking you through how to update your new site yourself
Kindly note that the package prices above do not include Squarespace fees, domain fees, or fees associated with third party platforms.
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Additional pages
Website “coming soon” page while we’re building your site
Blog setup
Portfolio/case studies setup
Acuity Scheduling for booking (if not included in the package)
Event calendar (if not included in the package)
Squarespace Member Areas (if not included in the package)
Squarespace eCommerce store setup (if not included in the package)
Additional products set up in your store (beyond 12)
Done-for-you copywriting and/or photography, through one of my collaborating partners
Website accessibility audit through my collaborating partner
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Squarespace is an excellent fit for most small business and entrepreneurs because:
It’s simple; there is no external hosting, and most features are built right into Squarespace and don’t require you to update third-party plugins
It’s easy for you to update yourself after the design is done, and I deliver custom video tutorials at the end of your project showing you how to do so
It’s secure; only Squarespace’s in-house developers have access to its codes and software updates
It includes built-in SEO features (though professional SEO services through one of my collaborating partners are recommended if rankings are important to you)
It includes a built-in SSL certificate, which provides security for your website
It includes built-in analytics to track your website traffic (and you can connect Google Analytics for more robust metrics)
It works smoothly on computers, tablets, and phones
It allows a designer (hi! 🙂) to create modern, customizable, and unique designs
As a member of Squarespace Circle, I am also able to extend to you a 20% discount off your first year of Squarespace membership, as well as access to quicker and more direct customer support for you
My priority is to ensure I’m helping you reach the best solution for your goals. I’m happy to talk more about if Squarespace is a good fit for your business, so please reach out to start the conversation!
Website Content & Collaborators:
I work with a handful of amazing collaborating businesses that can lend extra hands during each phase and really help your website wow your audience.
Please ask me about my partners for the following:
Copywriting
Photography
SEO (search engine optimization)
Accessibility audit (with my colleague, a certified web accessibility expert)
Web design certifications:
Affiliate link
FAQ:
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Unfortunately not at this time; currently I work exclusively in Squarespace.
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Squarespace is a great option for most small businesses and entrepreneurs because:
It’s simple and all-in-one; most features are built right into Squarespace and don’t require you to update third-party plugins
It allows for modern, customizable, and unique designs
It’s incredibly easy for you to update yourself after the design is done
It works smoothly on computers, tablets, and phones
It’s secure; only Squarespace’s in-house developers have access to its codes and software updates
It includes built-in SEO (search engine optimization) features (although full SEO services are recommended if ranking is important to you)
I'm always happy to chat more about if Squarespace is a good fit for your business.
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Squarespace: You will be required to create a Squarespace account.
Google Drive: You will need to have access to Google Drive for content delivery.
If you want to offer services through your website for things like appointment booking, accepting payments, or shipping, you would need to create accounts in those services’ platforms.
Common accounts include Stripe for payments or a domain provider if you choose to use one other than Squarespace. (All platforms that easily integrate with Squarespace are viewable here.)
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Squarespace: You will need to purchase a Squarespace membership at at least the Business Plan when we’re ready to activate your site. All plans are viewable here.
Working with me, you will receive 20% off your first year with annual billing.
Domain: You will need to purchase your domain. Through Squarespace, this is free for your first year. (Some restrictions apply.)
Any additional platforms you choose to use (such as Acuity or Stripe) may have their own fees.
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In order to ensure the best results for your website, our work together is a collaboration.
I help you strategize what content will be on your site and where it will go, and I design and build your website.
You will be responsible for delivering all content (text and photos) 1 week before your project start date, unless we bring one of my copywriting or photography partners onboard to assist you.
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When we work together, I provide you with a copywriting guide and suggestions for what to write. However, my expertise is in visual design, so I leave writing about your business to you and/or a copywriting expert.
All of your content (copy and photos) must be finalized and submitted 1 week before we start your project. Normally I book several months in advance, so you’ll have plenty of time to work on your text and photos.
As someone who has written my own website copy, I completely understand how overwhelming and difficult a task it can be! If you feel that writing the text for your website will be a challenge for you, I would absolutely love to connect you with one of my copywriting partners before we begin your project.
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Once we schedule your project, you’ll receive my copywriting guide with tips and suggestions for writing your text. Typically you’ll have a few months to work on your content before we get started. All of your content (text and photos) must be finalized and submitted 1 week before we start your project.
If your content is not ready 1 week prior to your project start date, your website design may be pushed back to my next availability with a rescheduling fee.
If you anticipate that gathering content will be a challenge for you (I know it is a huge undertaking!), I would love to connect you with one of my copywriting and/or photography partners to assist you in the process.
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Please check out my blog post on this topic here!
Optimizing your website to rank on Google is part of SEO, or search engine optimization. While I do input basic SEO features like page and image descriptions, this does not guarantee that your site will show up in Google searches.
Comprehensive SEO requires an entirely different set of skills than design, so I am happy to recommend one of my SEO & digital marketing partners if rankings are important for your business.
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I would love to! If you’re also interested in Branding, please check out my Signature Branding + Web Design Package (outlined above).
Unless you book the Branding + Web Design package, I do not design or make any adjustments to your logo when I’m designing your website.
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Once your site is complete, I provide you with a set of video tutorials that show you how to you update your website yourself.
I’m also more than happy to make updates and edits for you if you’d prefer. We can make adjustments as-needed at my hourly rate, or we can set up a monthly retainer to allot time for your website updates each month.
Whether you’re ready to roll or want to talk through if Squarespace is right for you, let’s start with a free consultation call!