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The Signature Package

Custom Branding + Website Design

Your vision, goals, and story bring something completely unique to your business — and that deserves to shine through.

Get noticed for all the right reasons with the ultimate strategy-first branding experience.

Together, we’ll dig deep into what you stand for and the impact you want to make, so that every aspect of your new branding and website feels authentic, aligned, and helps you work towards your goals. Not only will you finally have design you love, it will attract and connect with an audience who loves it, too.

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What you get:

Since all businesses are different, we’ll discuss your goals and needs on your free consultation call, and I’ll curate a strategic package and quote specifically for you.

    • Initial Strategy meeting that helps you gain a deeper understanding of who your business is

    Branding:

    • Logo suite (several variations of your logo for different use cases, such as vertical, horizontal, and round formats)

    • Expertly-selected brand colors and fonts

    • Brand guidelines

    • Business card layout

    • Social media profile image

    Squarespace website design:

    • Comprehensive Copywriting Guide

    • Fully functional, highly customized Squarespace website

    • Video tutorials walking through how to update your site yourself

    • 20% off your first year of Squarespace membership (new sites only)

    • Discounted domain name through Squarespace (new and select domains only)

    • Basic SEO setup (full SEO services recommended if your rankings are important)

  • Branding Add-Ons:

    • Custom pattern design

    • Custom icon sets and illustrations

    • Social media profile banners

    • Social media post templates

    • Marketing collateral (packaging, labels, brochures, rack cards, menus, hang tags, signage, stickers, you name it!)

    Website Add-Ons:

    • Online store

    • Blog setup

    • Squarespace Scheduling for booking

    • Event calendar

    • Website “coming soon” page

    • Portfolio/case studies setup

    • Squarespace Member Areas

  • Starting at $9,000.00

    Timeline: 11-16 weeks (depending on project details)

Frequently asked questions:

  • Currently I don’t take on projects fixing existing designs or executing other design ideas. My tried-and-true process is very in-depth, and you will get the most out of it when we start from scratch and focus on strategy.

  • Currently I design and build sites exclusively in Squarespace.

    I do collaborate with a developer on Shopify. If you’re interested in a new or redesigned Shopify site, please let me know in your inquiry and I’m happy to share more info!

    I do not work on design or development for Wordpress, Wix, Showit, Webflow, or any other platforms.

  • Once you book, I provide you with my comprehensive Copywriting Guide, which includes tips and prompts for what to write. However, my expertise is in visual communication, so I leave writing about your business to you and/or an expert.

    All of your content (text and photos) must be finalized and turned in to me 1 week before your Website start date. Normally I book several months in advance, so you’ll have plenty of time to work on your copy.

    As someone who has written most of my own website copy, I completely understand how overwhelming a task it can be! If you feel that writing the text for your website will be a struggle for you, I would absolutely LOVE to connect you with one of my copywriting partners before we begin your project.

  • If you’re just starting out, I would actually recommend a lower-cost solution, since so many core things do change in your first year or so of business. My Basic Branding package may also be a good fit for you depending on how strongly in-tune you feel with your business values and story.

    I wrote more about suggestions for brand new businesses in this blog post.

  • If you’re rebranding, I do strongly suggest considering a new website design, as well, to keep your design consistent and strong across all touchpoints.

    That said, I know that not everyone needs or is in a place to invest in both, and that’s okay! I also offer just Branding and just Web Design.

  • Because my process is based on deeply understanding your business, it is imperative that all owners of your company—and anyone who will have final say in the designs—are present and engaged in our meetings. Hearing their points of view and building that relationship is how we will achieve results that truly resonate with who your business is.

    Our Project will include several in-person or virtual meetings. If your business owner is interested and excited about the design process, chances are this will be a great collaboration. If they are not interested in being involved and attending meetings, I'm probably not the best fit.

You want to stand apart from the crowd with design that accurately reflects your business

The Signature Package is for you if:

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You’re tired of piecing it all together yourself; you’re ready to make this investment with an expert

You want to work with a design partner who really “gets” you and can become a trusted partner for your brand

Your existing branding and website don’t feel cohesive, or you feel like you’ve outgrown them

You want to attract your ideal audience with ease (and turn them into customers and clients!)

You’re passionate about what you do and want to feel that same confidence when it comes to your visuals

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I love working with product-based AND serviced-based businesses across many industries, including:

Health & wellness // Beauty & skincare // Jewelry, fashion, & accessories // Food & beverage // Handmade products & gifts // Shops & boutiques // Creatives & music // Outdoors & tourism // Intentional services

  • — Nicolette, Citizen Bloom Botanics

    We have a growing business with lots of compliments on our colorful, catchy, and sound branding. Our growth over the course of two years has led us in to a downtown space, national events and media opportunities, investor opportunities, etc. [Alyssa gave us] beautiful work and understanding of the brand, of me, and of our products and goals. Working with Alyssa was one of the best decisions we made at the start and why we still work with her when we need key assets created or updated.

  • — Claudette, Silver Muse Productions

    Working with Alyssa relieved all my stress and fears. Her design was absolutely fantastic. I felt like it mirrored exactly who I am and what I was trying to do with my business. I can't say enough good things about working with Alyssa, her talent, and her ability to work with her clients so that they get what they actually need for their business. I had many doubts about my own process, and working with her helped me think through what it was that I needed, why I was doing it, what the outcomes I was looking for, et cetera. She's not only an incredibly talented designer, she has been my thought partner in thinking through what deliverables I actually really need to begin with.