CLIENT STORY | SUNKISSED STUDIO
Logo design and branding for a hair stylist
After opening her own hair salon, stylist Shelly of Sunkissed Studio wanted a brand that reflected her personality and unique approach. Shelly values relationships with her clients, and wanted her logo to be welcoming and recognizable.
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Brand Values
Self-confidence
Relatability
Authenticity
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Project Goals
Design and identity that can be used across a wide range of media and merchandise
Feel approachable to the everyday woman of Asheville
Communicate a look that is modern, youthful, and trendy
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Inspiration
Sunkissed Studio was inspired by delicate line art and positive sunshine illustrations.
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Sketches
Sunkissed Studio wants everyone who comes into the salon to feel welcome, and we worked to bring that through in the logo.
The result: a beauty brand that embraces community and creativity while feeling modern and elegant
The mountains in the logo represents to Sunkissed Studio’s location in Asheville, and are a familiar symbol that is relatable and inviting to customers. The painterly design of the sun rays allude to the balayage technique that Shelly specializes in, and feel elevated while still playful. The rays are also arranged in a burst shape, giving the logo a feeling of empowerment and self-confidence.
“I loved working with you and I LOVE my logo! Best decision I have made for my business!
What I loved about the process was how involved she made me feel, and really wanted to express my individual business values through the logo. To say I was impressed with her designs would be an understatement. I was blown away!
Having this beautiful branding package from Alyssa has given me more confidence in my business and makes me feel more professional. That really comes through to my potential clients and helps my business grow. ”