CLIENT STORY | DAILY MAGIC
Logo and branding for a clay jewelry maker
As Daily Magic, a jewelry maker in Virginia, prepared for the next stage of growth, I worked with owner Allyson to re-design her logo and branding.
-
Brand Values
Wonder
Celebration
Whimsy
-
Project Goals
Design an identity that complements Ally’s jewelry
Communicate the concept of co-creation with the universe
Blend elegance with play and creativity
-
Inspiration
Allyson’s business was inspired by the playful magic of the universe, and she wanted her logo to reflect that.
-
Sketches
Daily Magic uses elegant, whimsical shapes in her handmade jewelry, and we worked to make sure that magic touch came through in her logo.
The result: a perfect-fit jewelry brand that captures the qualities of her pieces
The logo design is inspired by the shapes used in Daily Magic jewelry, as well as the elements of magic, stardust, and whimsicality. The radial shape symbolizes a burst of empowerment and celebration, and ones spirit radiating out into the world. The circular nature also represents oneness with the universe.
When Ally opened her brick-and-mortar a few years later, it was a joy to collaborate with her on signage and marketing pieces for her new shop. Her strong branding lived up to its timelessness by easily adapting to her new direction without the need for a redesign.
“I had taken my branding as far as I possibly could by myself, bootstrapping together the basics and crossing my fingers that is was enough. But I knew deep down it wasn’t enough; I wanted a cohesive brand identity that wasn’t bogged down by my personal preferences. Rather, a brand identity that was well-rounded, crafted with intention and attention to elevated design principles, that would work across multiple mediums and had my business story woven in.
Alyssa showed up as a receptive, open minded, curious, and kind professional who made me feel like a friend while also creating a framework in which I felt safe and welcome to share all the little bits of information [about] my business.
Alyssa delivered a brand package that has now been going strong for several years, within which are designs and graphics that have grown with my business and don’t constantly need updating because they are no longer trendy (which is what was happening before I hired Alyssa).
The product she delivered is timeless because she took the time to truly listen and then take what she heard and incorporate it into the final designs. It’s a wonderful blessing to have a brand identity that is rock solid; I don’t have any doubts about how my business shows up visually in the world and that takes so much mental stress off of my plate as a business owner. Plus, I get compliments all the time on my branding!”