CLIENT STORY | QUIRK YOGA
Fun, playful branding for a yoga studio
It was a pleasure collaborating with Quirk Yoga, a studio in Augusta, GA, on a new brand. Owner Lindsey’s goal was embrace quirkiness, breaking out of the stereotypical image of perfection often associated with yoga brands, and communicate that anyone can do yoga.
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Brand Values
Energy
Growth
Community
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Project Goals
Break away from the stereotypical image of yoga perfection
Embrace radical authenticity
Communicate a welcoming and playful look
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Inspiration
Quirk was inspired by the notion of growth and change through yoga practice.
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Sketches
For Quirk Yoga’s branding, we incorporated symbols of energy, play, and inclusivity.
The result: a bold, out-of-the-box logo for a yoga studio that communicates Quirk’s unique qualities
In the logo, the sun-like shape represents energy and playfulness. The combination of shapes symbolizes inclusion, in that yoga is for all different types of people and bodies. The nested circles communicate a sense of support, while the shapes radiating out of the center represent growth and better wellbeing achieved through yoga practice.
