CLIENT STORY | FLOW AT FOUNDY
Logo and Branding for a hot yoga & fitness studio
Flow at Foundy reached out when opening their space in Asheville’s River Arts District, a studio that blends hot yoga with working out. Owners Megan and Erin wanted their brand to communicate energy and a modern twist on yoga practice.
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Brand Values
Movement
Positivity
Community
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Project Goals
Feel polished, professional, legit, and different from other yoga studios
Blend a modern style with a homegrown feel
Create a brand that can grow as their business and goals expand
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Inspiration
Flow at Foundy wanted to send the message that a class at their studio will “kick your ass and you’ll love it.”
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Sketches
The branding for Flow at Foundy’s fitness-based yoga focuses on breaking a sweat and getting a good workout.
The result: a logo that communicates the workout, growth, and energy of their yoga studio
The two “F”s in the logo design feel like limbs stretching into yoga poses, and the shapes are inspired by sweat droplets. The mirrored, back-and-forth motion alludes to community and support. Together, their new branding feels elegant and modern while playful and warm.