CLIENT STORY | ASHEVILLE FUNCTIONAL MEDICINE
Brand identity for a functional medicine provider
Owner Erin reached out for a rebrand while undergoing a name change and a shift in business goals. Dr. Erin wanted to stand apart from other holistic health providers, and communicate her experience and balanced approach to functional medicine with a science-based background.
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Brand Values
Support
Hope
Balance
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Project Goals
Communicate the message of finding better health together through a partnership
Embody & portray hope, happiness, & health
Feel modern, up-to-date, and outside-the-box
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Inspiration
AFM was drawn to abstract shapes and symbols that communicated the feelings of support and wellbeing, and breaking away from stereotypical images associated with holistic health.
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Sketches
The brand design concept for Asheville Functional Medicine is packed with meaning:
The result: a balanced, approachable, fun logo and identity
In the design, the solid semi-circle represents support and trust, while the bottom one represents hope and togetherness. Together they symbolize a balanced treatment approach, as well as the balance found in better health. The triangles represent equilibrium and movement towards better wellbeing.
“[Before we started working together, I] didn’t love my logo and wanted [to start] fresh with a name change. My experience working with Alyssa was great. She is very responsive, attentive and punctual. I liked that she took my ideas and was able to show me the good and bad, but ultimately let me make the decision that I felt was best. She was easy to work with, very organized, professional, and had great design and ideas.
[Now,] my business will definitely be impacted in a positive way, and already has. I feel so happy looking at my new logo. It was a great experience from A to Z. THANK YOU!! I LOVE my logo.”