CLIENT STORY | ANDREW HERBST ART
Squarespace website for an artist
Working with Asheville artist Andrew Herbst was a blast! Andrew is a talented comic book artist and illustrator who needed a website to showcase his work and use as a hub to sell his art products.
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Brand Values
Story
Excitement
Welcomeness
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Website Goals
Create an online shop
Showcase comics and portfolio pieces
Encourage customers to reach out for commissioned art
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Website Mood
Thoughtfully exciting
Balance of light with color pops
Inviting
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Design Direction
Showcasing amazing art through a branded website design
Andrew wanted his website to emphasize the energy and emotion of his work and encourage customers to explore. Throughout the site I incorporated icons he hand-illustrated himself, and created word bubbles and buttons in the style of comic book elements. His site features an e-commerce store for his shirts, stickers, and prints, as well as a feed of his ongoing comic series and a gallery of his amazing artwork.
Click the play button on this thumb ➝
“I wanted to take the next step in my artistic practice and journey, and I needed a website that helped showcase who I am as an artist. Alyssa and I spoke over the phone and I heard someone who was very interested in me and who I am. I could tell that she really wants to get to know her clients so that she can give them a product that speaks for them.
I was very impressed with her ability to listen, and that really exceeded my expectations. Building a website is a collaboration and when you hire someone to build one, you want to feel like you’re being heard. Not only does she apply what you would like to see, but then expands on that and into something that you didn’t know you wanted to see.
I’d recommend [her], and already have, to anyone really. Any business or person who is trying to put themselves out there. Alyssa will undoubtedly help you do that confidently.”