CLIENT STORY | UNDER THE MOON YOGA
Logo and Branding for a calm yoga practice
Under the Moon Yoga, a studio in the New England area, began her practice to help people slow down, find balance, and accept themselves through yoga. Owner Denise wanted her brand to feel calming, positive, and therapeutic.
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Brand Values
Balance
Restoration
Compassion
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Project Goals
Lean into the concept of restoration
Feel soft while still conveying a sense of strength
Communicate an approachable environment that makes people feel welcome
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Inspiration
Under the Moon Yoga was driven by a beautiful personal story about her connection with the Moon and Venus that inspired her to start her practice.
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Sketches
Under the Moon Yoga was inspired to open her yoga studio when she saw the Moon and Venus in the sky. We incorporated both into her logo design.
The result: a soft, feminine logo for her yoga practice
The logo conveys a story of being at peace under the moon during yoga practice. The whimsical shapes represent the four natural elements and their connections to body, blood, breath, and spirit. The colors and hand-drawn style of the logo feel soft and inviting.
