CLIENT STORY | RATLIFF INTEGRATIVE FAMILY MEDICINE

Branding for an Integrative Medicine clinic

Dr. Melissa opened her new integrative medicine practice after years of experience working in traditional healthcare. Close relationships with her patients are incredibly important to her, and she wanted to ensure that came through in her branding.

  • Brand Values

    Relationships

    Community

    Creativity

  • Project Goals

    Show that patients will feel comfortable, heard, and at home, as if chatting over coffee with a friend

    Communicate the balance between traditional & integrative medicine

    Feel like a medical practice without being cold & clinical

  • Inspiration

    RIFM was personally inspired by the symbol of a bee, which also represents qualities of her business.

  • Pencil sketches for logo design for an integrative medicine doctor's brand identity

    Sketches

We used inspiration from nature to create a logo that communicates everything Dr. Melissa’s healthcare practice is about:

Bee: a personal symbol that also represents relationships, teamwork, helpfulness, and perseverance.

Cone flower: a symbol of health and healing.

The result: perfectly-fitting brand identity design for her practice

In the design, the bee is symbolic of relationships, collaboration, helpfulness, and perseverance (both in Dr. Melissa’s own work, and in her patients’ journey to better health). Cone flowers commonly represent health, and tie into natural treatment. The intersecting lines represent connections and relationships.

 
Ratliff Integrative Family Medicine horizontal logo, which has a round purple and gold icon of a bee in the center with four cone flowers around the edges
Logo monogram of a teal letter "R," with a purple and gold bee next to it, for a holistic doctor practice
Cone flower logo for an integrative medicine practice
Bee icons in purple and gold, part of the brand identity for a health and wellness practice

Professional, high-end, colorful, elegant brand identity colors, fonts, and pattern for an integrative wellness practice
Elegant, high-end custom icon designs of flowers for a health and wellness brand
Branded custom Instagram templates and highlight icons for a family medical practice in North Carolina
Branded custom icons on stickers for a family medical center
I was so impressed by Alyssa’s strategy for design. We talked about values and what is important to me. She really gets to the core of the person and the design just sort of unfolds naturally.
— Dr. Melissa, Ratliff Integrative Family Medicine
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