Branding and Packaging Design for a Nutrition Supplement Product
CLIENT STORY: Vis Foods
It was an absolute delight working with Vis Foods on their branding, packaging, and website design. Drs. Ben and Susanna, Owners and holistic health educators, originally created their first product, Green Force, for their own use. After so many of their clients asked where to buy it, they dove into product development.
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Power
Health
Thriving
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Convey the message of helping people take control of their health
Create a brand that is clear, efficient, simple, and effective in communicating
Create a strong foundation that can support the brand as it scales up
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Vis Foods was named for the Latin word for “power,” and wanted that to come through in their visual brand design.
Vis Foods’ logo blends several symbols that represent the strength and power of healthy living.
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The result: a bold, confident logo and brand that embodies the meaning of “vis.”
“Vis” means “power” in Latin. Vis Foods described that the body is designed to heal itself, and their product provides a way to bolster that power. This is what we communicated through the brand design.
In their logo, the “V” doubles as a directional arrow, pointing the way to empowerment, improvement, and thriving. The leaves allude to natural health, organic ingredients, and quality. The semi-circles cradling the V represent uplifting support. Overall, their new branding feels strong, impactful, modern, and iconic.
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After completing their branding, I collaborated with Vis Foods on their packaging for Green Force, their first product, and their e-commerce website design.
For their package label design, it was important for Green Force to stand out on the shelf next to a sea of competitors offering drink powder mixes. Their packaging design is bold, strong, and confident, highlighting the unique draws of their product.
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“Your communication and organization were excellent. It was also super great to receive tutorials on using the website and logos/branding materials. I also felt that you understood our vision very well, so we were always completely on the same page.
[Before working together, I felt] overwhelmed with branding and launching a new business. [Now,] the quality of design that we’ve created gives me confidence to go out there and share our brand far and wide!”
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