Visual Branding for a Marketing Agency

CLIENT STORY: One for the Books

One for the Books, a strategic marketing agency, reached out for branding and web design to help communicate the professionalism and experience they bring to client projects. With an 18-year background in the field, owner Catherine wanted their new look to reflect their expertise and endure for many more years.

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- Story
- Curiosity
- Leadership
- Create a brand that impresses & instills confidence in the services offered
- Establish a strong, consistent look
- Visually differentiate from your competitors
AFM was drawn to abstract shapes and symbols that communicated the feelings of support and wellbeing, and breaking away from stereotypical images associated with holistic health.

The concept for One for the Books’ logo design is inspired by heritage, books, libraries, and archives.

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The result: a strong, bright brand identity design that nods to heritage and story.

One for the Books works with heritage brands; companies that have been in business for many years already and have a strong brand story behind them. In their branding, we leaned into the themes of story and history. The keys represent unlocking the history, data, and world of a brand, and unlocking its potential. Crossing the keys represents teamwork, and the intersection of a brand with its audience. The modern-retro design is rooted in history and heritage while feeling both fresh and traditional.

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