Logo and Branding for a hot yoga and fitness studio

CLIENT STORY: Flow at Foundy

Flow at Foundy reached out when opening their space in Asheville’s River Arts District, a studio that blends hot yoga with working out. Owners Megan and Erin wanted their brand to communicate energy and a modern twist on yoga practice.

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    • Movement

    • Positivity

    • Community

    • Feel polished, professional, legit, and different from other yoga studios

    • Blend a modern style with a homegrown feel

    • Create a brand that can grow as their business and goals expand

  • Flow at Foundy wanted to send the message that a class at their studio will “kick your ass and you’ll love it.”

The branding for Flow at Foundy’s fitness-based yoga focuses on breaking a sweat and getting a good workout.

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Fitness logo design icons of a water droplet representing sweat, tapered line representing stretching, and cupped lines representing support.

The result: a logo that communicates the workout, growth, and energy of their yoga studio

The two “F”s in the logo design feel like limbs stretching into yoga poses, and the shapes are inspired by sweat droplets. The mirrored, back-and-forth motion alludes to community and support. Together, their new branding feels elegant and modern while playful and warm.

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Logo design for Flow at Foundy.

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Elegant oval logo for Flow at Founy with the text around the icon
Wavy text that says "hot yoga + fitness" next to an arched logo that reads "Flow at Foundy"
Abbreviated brand mark "Flow AF" next to badge for the Flow Collective
Vertical logo design for Flow at Foundy with text stacked below the icon
Orange tagline that reads "hot yoga + fitness" with a purple pinwheel icon to the left of it
Soft, bright, fun brand colors and fonts for a yoga and fitness studio.
Mockup of three rolled up yoga mats with branded icons and patterns on them for a fitness brand design
Playful punch card design for a yoga studio brand identity
Icons of playful, geometric shapes in orange on tan backgrounds for a yoga studio.

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Tote bag mockup for a yoga studio featuring tan abstract floral shapes
Branded orange floral shapes on the floor and walls of a yoga studio in Asheville's River Arts District
Mural of the logo design for Flow at Foundy on a white brick wall on the side of their yoga studio building in Asheville
Coffee mug mockup on a checked floor for a yoga brand
Mockup of business card designs for a yoga practice

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“You really listened to us and got to know our business, and it was clear you understood what we were trying to get across in our branding and made sure that came through.

[Your] communication was great and expectations were clearly set, which made it easy for us to know what we needed to do and by when. I was impressed with the number of designs we got as part of the deliverable (e.g., different icons, logos, etc.).

We are very happy with the branding! It communicates exactly what we want to get across and make us seem like a legitimate business.
”
— Megan, Flow at Foundy

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