Branding and Logo Design for a Coffee Cart and Catering Company
CLIENT STORY: Starview Coffee
When Starview Coffee reached out about brand design for their coffee catering business, they described wanting their guests to feel happily surprised to discover them at an event. We conveyed this sense of curiosity and celebration through their visual branding.
Section Styles section-border-top
-
Celebration
Joy
Curiosity
-
Welcome people into a corner of cozy, friendly, fun happiness; communicate that your customers will feel special and cared for
Build a brand that can support growth in multiple different business directions
Feel elegant but not out of reach
-
AFM was drawn to abstract shapes and symbols that communicated the feelings of support and wellbeing, and breaking away from stereotypical images associated with holistic health.
Starview Coffee’s branding embodies the feeling of “something that people happen upon, like a really nice view of the stars.”
Section Styles section-border-top
The result: a unique, fun, whimsical logo design and branding.
In their design, the stars and swirls represent being under the night sky, with feelings of celebration, wonder, and surprise. The star shape also symbolizes uniqueness and high quality, while the swirls wrap around as if embracing a friend, representing their value of connection.
Section Styles section-border-top
Section Styles section-border-top full-width
Section Styles section-border-top
Section Styles section-border-top
“Our expectations were exceeded at every turn! We really appreciated the prompt and reliable delivery of services. We always felt supported and well taken care of. I didn’t expect the ease with which we would arrive at a cohesive vision of our brand with the help of your insightful and creative questions at the beginning of the process. You made it so easy to pinpoint the core values of our brand and to present them in a creative way. We were also blown away with the shear number of useful branding and social media elements produced during the process.
Before we started working with Amp’d we were struggling to pinpoint our brand identity and what elements of our brand we most wanted to present to the world as we opened our new business. We had a lot of ideas, but weren’t able to organize a cohesive vision of our brand. [Now,] we’re over the moon with the results of our project! I feel confident about moving forward with our new branding. I think it will be well-received by our target audience and that it speaks to the values and spirit of our company. I feel that I’m sharing a part of my personality and character with the world and that people will get a great feeling about our brand!
It’s refreshing to find someone who is so creatively talented, and with such a heartful artistic process, who also has such a keen awareness for detail, and is so prompt and organized. I have a background in the arts and have managed artists and actors in the past, so I know what a rare find this is! I also felt very comfortable sharing my thoughts and ideas while still being able to loosen the reigns and let you move forward with our vision. You are an insightful, brilliant and reliable collaborator!
”
Section Styles section-border-top
