Brand identity for a functional medicine doctor

CLIENT STORY: ASHEVILLE FUNCTIONAL MEDICINE

Owner Erin of Asheville Functional Medicine reached out for a rebrand while undergoing a name change and a shift in business goals. Dr. Erin wanted to stand apart from other holistic health providers, and communicate her experience and balanced approach to functional medicine with a science-based background.

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    • Support

    • Hope

    • Balance

    • Communicate the message of finding better health together through a partnership

    • Embody & portray hope, happiness, & health

    • Feel modern, up-to-date, and outside-the-box

  • AFM was drawn to abstract shapes and symbols that communicated the feelings of support and wellbeing, and breaking away from stereotypical images associated with holistic health.

The brand design concept for Asheville Functional Medicine is packed with meaning.

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Logo design icons of a semi-circle representing support, 3 arched lines representing hope, and a triangle representing balance.

The result: a balanced, approachable, fun logo and identity.

In the design, the solid semi-circle represents support and trust, while the bottom one represents hope and togetherness. Together they symbolize a balanced treatment approach, as well as the balance found in better health. The triangles represent equilibrium and movement towards better wellbeing.

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Asheville Functional Medicine primary logo design featuring dark green and teal half- circles and triangles stacked on top of each other

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Logo design for Asheville Functional Medicine with the text in a curved wave shape and geometric shapes around it
Round geometric shape logo for a functional medicine provider in Asheville
Secondary logo designs for Asheville Functional Medicine, a holistic health provider in Asheville, NC
Bold geometric shape logo for a health and wellness practitioner and doctor of functional medicine
Secondary logos for Asheville wellness provider
Brand identity guide showing colors bold cool colors and smooth modern fonts for a functional medicine practice.
Professional brand identity on shirt, pins, business card, and stationery for a functional medicine provider
Bold, fun, branded tote bag for a holistic health doctor with a dark teal wall behind it
Simple icons made of geometric shapes for Asheville holistic health doctor

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Instagram profile for Asheville functional medicine practice with custom branded highlight icons
Custom brand pattern design on mugs for a functional medicine practice in North Carolina
Teal notebook covered in stickers of logos for Asheville Functional Medicine
Brand logo design on the wall of a functional medicine practice in Asheville
Bold, fun, playful business card design for a health and wellness brand
“[Before we started working together, I] didn’t love my logo and wanted [to start] fresh with a name change. My experience working with Alyssa was great. She is very responsive, attentive and punctual. I liked that she took my ideas and was able to show me the good and bad, but ultimately let me make the decision that I felt was best. She was easy to work with, very organized, professional, and had great design and ideas.

[Now,] my business will definitely be impacted in a positive way, and already has. I feel so happy looking at my new logo. It was a great experience from A to Z. THANK YOU!! I LOVE my logo.”
— Dr. Erin, Asheville Functional Medicine

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