Brand identity and packaging for CBD skincare

CLIENT STORY: Citizen Bloom Botanics

Undergoing a name change and entering a phase of growth, Citizen Bloom Botanics needed a re-brand to better fit the personality of the company. I worked with owner Nicolette on a logo that would complement fun and colorful products, and translated the brand identity to packaging, print pieces, and more.

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    • Empowerment

    • Transparency

    • Sustainability

    • Stand out as a disruptor in the cannabis industry

    • Design a fun, eye-catching logo that can complement designs for a wide range of packaging, print, and digital pieces

    • Blend play with elegance

  • CBB wanted to rework its previous logo (Herban Co.) while bringing its brand values into the design.

We reworked the positive qualities of CBB’s old skincare product logo to align better with their new brand.

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Old logo design for Herban Co. before the name change and rebrand to Citizen Bloom Botanics

The result: a logo and brand identity that is elegant and modern while fun and bold

The re-design is creative & playful and strong & professional. “Botanics” curves around in a circular shape, inspired by old apothecary bottle labels. The circle also represents oneness, in that we are all one with each other and with plants. The boldness of the logo stands out, while its simplicity complements the rich, colorful brand. Throughout the extended identity, leaves represent natural ingredients.

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Modern, bubbly, purple primary vertical logo for Citizen Bloom Botanics

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Horizontal logo design for Asheville CBD skincare brand
Bold, colorful, fun, purple CB monogram with green leaves for hemp beauty and skincare branding
Brand identity guidelines for CBD wellness products with bright colors, modern elegant fonts, and custom leaf icons
Logo for hemp wellness product company on a white t-shirt with a green leaf icon
Branding business card layout design for Asheville cannabis wellness business

Following the Branding, I worked with Citizen Bloom Botanics on the packaging and label designs for her skincare products.

Creating the packaging, Nicolette wanted to think outside the box of standard CBD labels and ensure her products felt personalized and approachable. She wanted customers to feel connected to the human behind her business and invited into the story of her brand. Citizen Bloom Botanics also wanted to dispel the stigma around hemp products and create something that people felt comfortable using in public.

In the label designs, we didn’t depict hemp leaves, and instead focused on the natural ingredients used in CBB’s products, as well as transparency and education about the products.

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Purple bottle label design with orange and grapefruit illustrations for hemp bath essence product
Clean, light, airy product label sticker for CBD morning body roller
Fun, fresh, bright, playful purple and red carrot illustrations on an orange background for hemp skincare brand
Four custom roller packaging label designs for cannabis skincare beauty products in Asheville
Pink rose illustration on red background for beauty branding design
Black and white yin yang label design for hemp food supplement in matte black dropper bottle
Red body roller label design for Asheville skincare product company brand packaging
Green hemp facial oil packaging design with custom prickly pear cactus illustrations
Bold, playful, colorful custom brand illustration of green limes and red grapefruits on a purple background
Custom brand illustration of pink and black leaves on a black and white yin yang background for skincare branding
CBD product label design for hemp body oil with fun, modern, youthful carrot illustrations on an orange background
Custom packaging design with lavender illustrations on a pink label for CBD body butter from Asheville skincare products

Cohesive branding for marketing pieces

It’s been a pleasure to continue collaborating on many print and digital pieces — including a mailer box design, social media graphics, custom icons, an e-catalog, print pamphlets, and more — that help Citizen Bloom Botanics grow and enhance its brand story.

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Mailer box packaging design for CBD skincare products
Playful, bold, eye-catching custom mailer box design for product company
Fun custom social media graphic template design for product company sales
Unique brand pamphlet layout design for CBD health and beauty company in Asheville
Inside of a folding print brochure design about a CBD skincare company
Outside of a printed mailer design for Asheville hemp skincare product brand
Light, modern custom illustrated branding icon designs for Citizen Bloom Botanics business values
Brand value sell sheet layout design for ecommerce brand
Media kit cover and ebook design for CBD skincare product company
Digital book layout design for cannabis industry product design brand
Modern, elegant, high-end branding and press kit design for skincare products
Playful, sophisticated CBD branding and product marketing kit layout design
Bold, fun, colorful custom window decals for Citizen Bloom Botanics, a CBD skincare shop in Asheville
CBD skincare products with fun, colorful label designs on shelf
Beauty and skincare products with branded bottles and boxes on a table under a tent at an outdoor local makers market

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“Alyssa Phillips is a true creative professional with an eye for design and a strong work ethic guided by principles and integrity. Alyssa has become an asset to our growing brand and an extension of our team. She is crucial to our growth and will be to yours too.

From our product labels and branded mailer, to our graphics and collateral, Alyssa has created a unique brand image that’s getting attention from national media, exclusive retailers, investors, influencers and mainly, it’s beloved by our loyal customer base. Her fun and playful designs are well thought out, and she works with her customers intimately, graciously, and in a way that she leads her clients to the greatest possible outcome.

We could not be more grateful to have worked with Alyssa and we are excited to continue our work and growth with her. I cannot recommend her highly enough.”
— Nicolette, Citizen Bloom Botanics

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