Fun, playful branding for a yoga studio

CLIENT STORY: Quirk Yoga

It was a pleasure collaborating with Quirk Yoga, a studio in Augusta, GA, on a new brand. Owner Lindsey’s goal was embrace quirkiness, breaking out of the stereotypical image of perfection often associated with yoga brands, and communicate that anyone can do yoga.

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- Energy
- Growth
- Community
- Break away from the stereotypical image of yoga perfection
- Embrace radical authenticity
- Communicate a welcoming and playful look
Quirk was inspired by the notion of growth and change through yoga practice.

For Quirk Yoga’s branding, we incorporated symbols of energy, play, and inclusivity.

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The result: a bold, out-of-the-box logo for a yoga studio that communicates Quirk’s unique qualities

In the logo, the sun-like shape represents energy and playfulness. The combination of shapes symbolizes inclusion, in that yoga is for all different types of people and bodies. The nested circles communicate a sense of support, while the shapes radiating out of the center represent growth and better wellbeing achieved through yoga practice.

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