Modern e-Commerce website for a Boutique Jewelry Store

CLIENT STORY: The Jeweler’s Workbench

The Jeweler’s Workbench reached out for a brand and website re-design after a change in ownership for the 19-year-old business. Owner Emily’s desire was to modernize while honoring existing customers.

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    • Quality

    • Uniqueness

    • Customer support

    • Build a sought-after, easily-shoppable website

    • Feel fresh and modern to attract a younger audience, while still honoring the classic taste of existing customers

    • Collect inquiries for jewelry repairs and custom jewelry design through the website

    • High-quality and luxury-esque

    • Balance of modern & classic

    • Moody & whimsical

The new e-commerce website design feels feels high-end and modern

The jewelry gallery’s previous website did not have an online store. Instead, Emily would take photos of products and send them back and forth to customers who wanted to buy from afar.

Through the design, the new Squarespace website reflects the Jeweler’s Workbench’s values of customer services and unique, stand-out pieces. It has an elevated mood while remaining easy to navigate and shop from.

Best of all, the JWB website now includes a fully-functional e-commerce shop that’s easy to update for Emily and her team! Customers can even sort products by type of jewelry, material, artist, and more.

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The communication from Alyssa throughout the entire process was absolutely incredible! She kept me completely informed of deadlines both on her end and on my end and it was so beneficial to know exactly what was expected of me and when. Her design for both our branding and website far exceeded my wildest dreams and it was incredible to see how well she interpreted and represented the identity we had in mind for the business.

This [branding and website] will be a game changer for our business! They are beautifully cohesive and truly elevate the entire image of our shop! Having a commerce website that looks and feels professional will allow us to capture a whole new customer base as well as better serve the customers we have already cultivated.

Amp’d Designs was by far the most professional and communicative creative I reached out to. Her responses were always very clear and quick and she was incredibly transparent throughout the process. I was never left guessing or wondering what to do next and I am very grateful to have made this connection!
— Emily, The Jeweler's Workbench

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