Modern e-Commerce website for a Boutique Jewelry Store
CLIENT STORY: The Jeweler’s Workbench
The Jeweler’s Workbench reached out for a brand and website re-design after a change in ownership for the 19-year-old business. Owner Emily’s desire was to modernize while honoring existing customers.
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Quality
Uniqueness
Customer support
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Build a sought-after, easily-shoppable website
Feel fresh and modern to attract a younger audience, while still honoring the classic taste of existing customers
Collect inquiries for jewelry repairs and custom jewelry design through the website
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High-quality and luxury-esque
Balance of modern & classic
Moody & whimsical
The new e-commerce website design feels feels high-end and modern
The jewelry gallery’s previous website did not have an online store. Instead, Emily would take photos of products and send them back and forth to customers who wanted to buy from afar.
Through the design, the new Squarespace website reflects the Jeweler’s Workbench’s values of customer services and unique, stand-out pieces. It has an elevated mood while remaining easy to navigate and shop from.
Best of all, the JWB website now includes a fully-functional e-commerce shop that’s easy to update for Emily and her team! Customers can even sort products by type of jewelry, material, artist, and more.
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