Logo and Branding for a calm yoga practice

CLIENT STORY: Under the Moon Yoga

Under the Moon Yoga, a studio in the New England area, began her practice to help people slow down, find balance, and accept themselves through yoga. Owner Denise wanted her brand to feel calming, positive, and therapeutic.

Under the Moon Yoga was inspired to open her yoga studio when she saw the Moon and Venus in the sky. We incorporated both into her logo design.

Design concept for yoga logo showing the moon, Venus, and symbols of the four natural elements

The result: a soft, feminine logo for her yoga practice.

The logo conveys a story of being at peace under the moon during yoga practice. The whimsical shapes represent the four natural elements and their connections to body, blood, breath, and spirit. The colors and hand-drawn style of the logo feel soft and inviting.

Navy blue custom branding icons with the moon and stars for New Hampshire yoga studio
Relaxing, inviting round logo design for Under the Moon Yoga studio
Navy and teal logo of the moon, stars, and Venus for Youtube yoga instructor
Abstract custom brand icon designs for yoga practice areas of focus
New England yoga studio branding on Instagram
Modern custom brand design icons on stickers and pin
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RATLIFF INTEGRATIVE FAMILY MEDICINE • Health Clinic