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The Price Ain’t Right: Navigating Undercharging and Overcharging for Design Services

with Designer Alyssa Phillips and Marketing Strategist Sarah Moon

We’re plunging into all things pricing! Join Alyssa and Sarah of for a discussion about the highs and lows of the pricing spectrum when it comes to design services.

If you’re stuck charging pennies but doing too much work — this is for you.

If you’ve got your eyes on that $10k price tag but burning out or not connecting — this is for you, too!

What if you could feel confident about your price tag, and know that it’s profitable and sustainable too? 💪

In this chat, we’re covering:

  • Mindset: what does it really mean to “charge your worth”?

  • Alignment: how to know if your undercharging OR overcharging

  • Getting clients: connecting with people who are the best fit for your price point

  • The big question of “what should I charge?!”

Let’s go beyond the guesswork.

Watch the recording:


Meet the speakers:

Alyssa Phillips is the founder of Make Your Design Matter ®, helping ambitious self-employed designers nail their processes, wow their clients, and grow their businesses with confidence. 

Along with providing detailed, actionable resources for creatives, she loves flipping the script on common perspectives and examining how to build a business that is sustainable & fulfilling while rooted in integrity & professionalism.

Alyssa is also the owner of Amp’d Designs, transforming businesses through branding and web design crafted with intention, strategy, and style. Outside of design, she loves music, cooking, baking things with chocolate in them, and experimenting in the garden.

Sarah Moon is a Portland, Oregon-based marketing and business strategist on a mission to rethink modern marketing so it works for us—instead of making us miserable. She’s known for her unique knowledge of SEO and how solo consultants and “personal brands” can leverage this underutilized approach to get found and make an impact. She founded Sarah Moon & Co by mistake in 2008 after a layoff from a cushy public sector public relations job and never looked back.

Outside of work, Sarah is a servant to two Australian Shepherds and is an avid cyclist, bread baker, standup paddleboarder, and local food nerd.

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AIGA Asheville Panel Discussion: Setting Boundaries with Clients

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Picture Perfect: How to *WOW* with Website Photos