Even with the highest-quality work, nothing can replace the power of personal relationships when it comes to connecting with your audience and converting them to customers.

So how can you form more authentic bonds, especially in today’s very digital landscape?

Enter: brand storytelling. Branding touches everything. And story is what resonates with the right audience and turns them into raving fans.

This session will review how to uncover your unique story, as well as how to use it to authentically bridge the gap to your customers through best-fit marketing methods and strongly-aligned design.

You’ll walk away knowing

• How to learn and understand your brand story

• How your brand story helps identify marketing opportunities

• How your brand story enforces your design elements for a consistent visual brand

This event is part of the Southwest Virginia Artisan Conference.

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