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Home Sweet Homepage: Crafting Website Design and Copy that Converts

with Web Designer Alyssa Phillips and Copywriter Maddy Aucoin

Ever wish someone could just tell you exactly what to fix on your website’s homepage? We’re here to do just that!

When your customers visit your website, they’re taking a step into your business’s home. And online, showing good hospitality means making sure that your copy is clear, your design is easy to take in, and your customers feel inspired to take the next step and invest in your business.

Join designer Alyssa Phillips and copywriter Maddy Aucoin for a discussion all about how to turn your digital home into a welcoming haven — and a personalized review of your homepage.

We’ll be talking about how you can improve your own website design and copy throughout key areas of your homepage, from your top navigation all the way to your website footer.

We’ll also be sharing live mini review of your submitted website homepages! You’ll be turning your business’s homepage into a doorway to success in no time.

Watch the recording:


Meet the speakers:

Alyssa Phillips Downey is the owner of Amp’d Designs, transforming businesses through unforgettable branding and web designs crafted with intention, strategy, and style. She loves collaborating with fearless and ambitious entrepreneurs to provide designs that match the level of intention and quality they put into their work.

Alyssa holds a BFA in Communications Design from Pratt Institute in Brooklyn, NY, and worked as an art director in NYC before moving to the mountains of Asheville.

Maddy Aucoin (she/her) is a website copywriter, business owner, and public speaker. She helps creative business owners with messaging that sells through trust, integrity, and empathy.

A former higher-education professional, Maddy started her second business, By Maddy Aucoin, to help brands write copy without relying on sales gimmicks or overexaggerated claims. Maddy is also deeply passionate about teaching other entrepreneurs how to market themselves authentically. Aside from guest speaking on numerous podcasts, she has taught many copywriting workshops for entrepreneurs, including for the PARO Centre for Women's Enterprise, PoliticsNOW, and the Build Your Brand conference.

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May 1

How to Sell with Brand Story

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June 20

Accessible Aesthetics: Designing Websites that are Inclusive AND Stylish